How do buyers evaluate and
compare alternative costs?
Stephen Jones
I am researching how humans evaluate alternative costs - for example, either to pay $100 now or $150 next year.
Which would you choose?
Would others make the same choice?
What effect do factors, such as amount or type of goods involved, have on your choice?
This website is being used to conduct a number of experiments supporting my research and to distribute findings. The experiments are part of a PhD research programme at the psychology department of Birkbeck, University of London and have received the appropriate ethical approval. I would be very grateful if you would undertake one or more of the experiments listed below. For further information, questions or comments please contact me.
If you would be willing to undertake a test please click on a title from the list of current experiments below. Your browser may ask you to allow active scripts. If so please accept, the scripts are used only to calculate some parameters that are used during the test. No file is downloaded onto your computer and no configuration changes are made.
Current Experiments - Please click on the title to start
2. Why is a BOGOF (buy one get one free) so attractive? Approx 10 minutes.
Reports and Findings
2. Summary of findings from the above study, September 2007.
3. Does the type of cost influence our attitude towards delayed payment? Summary of experimental findings, July 2008.
4. To what extent do humans have absolute internal scales for time and chance? Summary of experimental findings, July 2008.
5. How buyers evaluate temporally displaced cost options - My PhD research proposal, June 2008.